We specialize in studying how referrals are made within influential referral networks. An influential referral network’s function can be imagined as a directed graph, where business networkers are the nodes (circles), and the directed edges (arrows) represent the referrals.
This is the influential subset of a map of knowingness that you might imagine as all the people you know through LinkedIn. The influential network represents the relationships where the relationship is strong and activated enough for referrals to be passed.
Founder, Consulting Networker
Sam Lee founded Work on Referrals as a research and consulting firm. With extensive experience in consulting networking, he has investigated, measured, and studied what makes the most effective networkers successful for more than 15 years. Sam’s leadership in various networking groups and his ability to generate a high volume of referrals each year highlight his practical expertise in the field.
Founder, Data Scientist
Carrie Beam brings a strong background in engineering and data science to our team. With over 25 years of consulting and university teaching experience, she has a keen understanding of data analytics and its application to business networking. Her expertise has been instrumental in transforming complex research into actionable strategies for our clients.
We provide targeted advice customized to our client’s businesses to assist them in optimizing their influential networking outcomes.
Who are you giving to?
We offer consulting services that increase our clients’ ability to generate influential referrals to their key counterparties, thereby better activating their referral networks.
Our research provides a guide to the optimum path of how much to give, to whom, and when to increase the effectiveness of each client’s influential network.
Without metrics and systems to capture them, those in business development are just guessing.
We provide consulting to assist clients in developing processes to capture and analyze the metrics of their referral activities.
Inbound tracking is almost always robust, but outbound is seldom so. Capturing outbound referral data is crucial for managing your influential network.
Contact us for a consultation today and learn how our proven methods can help you achieve your business development goals.
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